When it came to what they actually did, however, the nerds of New Media were cold realists. "We never do something just because it's cool," the campaign's official blogger, Sam Graham-Felsen, told a NEWSWEEK reporter. "We're always nerdily getting something out of it." He showed off the Obama '08 iPhone application. With its deep Obama blues, correct fonts and glassy graphics, it looked like an electronic bauble for the well-heeled voter. Closer inspection revealed a sophisticated data-mining operation. Tap the top button, "call friends," and the software would take a peek at your phonebook and rearrange it in the order that the campaign was targeting states, so that friends who had, say, Colorado or Virginia area codes would appear at the top. With another tap, the Obama supporter could report back essential data for a voter canvass ("left message," "not interested," "already voted," etc.). It all went into a giant database for Election Day.
Early that summer, the campaign made the unorthodox decision to announce its vice presidential pick via text messages sent directly to supporters. It wasn't just a trick to do something flashy with technology and attract media attention. The point was to collect voters' cell-phone numbers for later contact during voter registration and get-out-the-vote efforts. Thanks to the promotion, the campaign's list of cell-phone numbers increased several-fold to more than 1 million. (Among the registrees: one Beau Biden, son of Joe.)
Para quem ainda dita a um amanuense o que quer ver escrito num blogue , isto não pode deixar de ser preocupante. Aconselho vivamente a leitura dos sete capítulos, publicados pela Newsweek, sobre os bastidores da campanha McCain e Obama. São cerca de sessenta páginas com uma boa mistura de fofoca e coisas interessantes, que se lêem com enorme prazer, embora nem sempre estejam particularmente bem escritas.
Early that summer, the campaign made the unorthodox decision to announce its vice presidential pick via text messages sent directly to supporters. It wasn't just a trick to do something flashy with technology and attract media attention. The point was to collect voters' cell-phone numbers for later contact during voter registration and get-out-the-vote efforts. Thanks to the promotion, the campaign's list of cell-phone numbers increased several-fold to more than 1 million. (Among the registrees: one Beau Biden, son of Joe.)
Para quem ainda dita a um amanuense o que quer ver escrito num blogue , isto não pode deixar de ser preocupante. Aconselho vivamente a leitura dos sete capítulos, publicados pela Newsweek, sobre os bastidores da campanha McCain e Obama. São cerca de sessenta páginas com uma boa mistura de fofoca e coisas interessantes, que se lêem com enorme prazer, embora nem sempre estejam particularmente bem escritas.
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